GABRIEL PALMA
Conceptual, expressive design.

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GABRIEL PALMA
Conceptual, expressive design.

More info ︎︎︎

Kry – New chat Promo


Scope: Idea & Concept / Visual identity / Illustration / Social Media Content / Brand Consistency





About
At Kry, a health-tech giant in Sweden, we were on a mission to change the game in healthcare accessibility. When we decided to add a chat feature to our service, we knew we needed a catchy marketing campaign to spread the word on social media.

My job as the design lead was to blend a clear message with Kry's signature style, making sure everything looked neat and tidy.

We kept things simple and straightforward in the campaign. I created graphics that seamlessly blended the chat feature with Kry's recognizable visuals, using bright colors and clean designs.

This campaign didn't just introduce the chat function; it got people excited about it. It showed how keeping things simple can really make a difference in marketing, proving that elegance is key to success.







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