Kry – Healthcentre promo campaign
Scope: Visual identity / Graphic Design / Social Media Content / Multichannel Design / Final Art
About
Kry has revolutionized access to quality healthcare with a strong commitment to innovation. They started with a digital app offering instant video consultations, connecting patients with doctors. As they grew, they opened physical clinics all around Sweden. One of the first was in Malmö, Sweden.
The creative team faced the challenge of blending Kry's playful spirit with the serious nature of healthcare. We created a diverse portfolio, from billboards to social media, using vibrant colors and lifestyle photography to enhance their visual identity. This helped Kry become a top healthcare provider in Malmö, attracting new patients and highlighting their transformative services. This journey showcases how creativity and healthcare can redefine accessibility.
The creative team faced the challenge of blending Kry's playful spirit with the serious nature of healthcare. We created a diverse portfolio, from billboards to social media, using vibrant colors and lifestyle photography to enhance their visual identity. This helped Kry become a top healthcare provider in Malmö, attracting new patients and highlighting their transformative services. This journey showcases how creativity and healthcare can redefine accessibility.
The primary challenge was designing a campaign that conveyed Krys wide appeal and contemporary style, all while aligning with its vibrant identity. Additionally, the campaign needed to distinguish themselves from nearby competitors, using visuals that felt both inclusive and unique to the brand.
The final design integrated lively colors and clean, photography that evoke energy and ‘real life’. From posters to digital assets, each element aligned with Krys brand voice, implementing an adaptable and recognisable visual language that could be applied across various media.
One key challenge was balancing an aesthetic that was both trendy and timeless. To achieve this, the focus came on universal design elements – such as minimalist layout and a neutral palette; layered with vivid accents. This approach ensured versatility and longevity, allowing Kry to use the campaign across multiple seasons with only minor updates.
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The final design integrated lively colors and clean, photography that evoke energy and ‘real life’. From posters to digital assets, each element aligned with Krys brand voice, implementing an adaptable and recognisable visual language that could be applied across various media.
One key challenge was balancing an aesthetic that was both trendy and timeless. To achieve this, the focus came on universal design elements – such as minimalist layout and a neutral palette; layered with vivid accents. This approach ensured versatility and longevity, allowing Kry to use the campaign across multiple seasons with only minor updates.
Next project ︎︎︎
The campaign saw measurable success, with a 20% increase in foot traffic during the promotional period and positive feedback from the community and brand stakeholders. Social media engagement also rose significantly, indicating a boost in brand recognition and appeal.
This project underscored the value of a flexible yet consistent design strategy. Adapting core branding to diverse media formats while maintaining visual unity was key to enhancing Krys identity, and it reinforced the importance of strategic design thinking in impactful brand communication.
This project underscored the value of a flexible yet consistent design strategy. Adapting core branding to diverse media formats while maintaining visual unity was key to enhancing Krys identity, and it reinforced the importance of strategic design thinking in impactful brand communication.